Cookies are small files stored by webpages on the user’s browser and they are necessary to bring web surfing countless benefits for the provision of interactive services. These files enable storing data amounts on the user’s terminal that range from a few kilobytes to many megabytes.
Based on duration
Session cookies: these are temporary cookies that remain on your computer until you leave the current web page, so none of them are recorded on the user’s hard drive. The information collected via these cookies aims at enabling operational management of each user simultaneously accessing the website.
Persistent cookies: these are cookies that remain stored on your computer once you leave the webpage, and that will be used again by the webpage next time you access it, with the purpose to remember information for easy browsing (e.g. direct access to the service without the need of logging in) or for a commercial service (e.g. offering products or services associated with prior visits).
Based on origin
Cookies sent by a webpage during browsing can be:
First-party or own cookies: these are cookies used by the webpage itself that you are visiting.
Third-party cookies: these are cookies sent by that webpage during browsing, but that have been used by a third party hosted by the page. A possible example is a cookie used by an advertisement or a banner ad found on the current webpage. Another possibility is a cookie used by web beacons from the current webpage.
Based on purpose
Cookies can be used for different purposes:
Technical purposes: they enable the user to browse a webpage, platform or application and the use of different options or existing services like monitoring traffic and data communication, identifying session, accessing restricted parts, remembering elements from of an order, confirming a purchasing order, requesting registration or participation to an event, using security features during browsing, storing content to share videos, sounds or content through social networks.
To customize: they enable the user to access the service with some general features according to a set of criteria on the user’s terminal like language, browser type accessing the service, regional setting, etc.
For analysis or performance: they enable the person in charge of them to follow up and analyse the users’ behaviour of the website to which they are linked. The collected information through this type of cookies is used to measure the website, platform or application activity and to profile the users’ website, platform or application browsing in order to include upgrades according to data analysis from service users.
For advertising: they enable, in the most efficient possible way, the management of advertising spaces that the web editor has decided to include in a webpage, application or platform from which the requested service is delivered according to criteria such as the edited content or how frequently the advertisements appear.
For behavioural advertising: they enable, in the most efficient possible way, the management of advertising spaces that the web editor has decided to include in a webpage, application or platform from which the requested service is delivered. These cookies store behavioural information of the users collected through the continuous monitoring of their browsing habits, which allows developing a specific profile to show relevant advertisements.
If you would like to delete the cookies from the website www.motivaconsulting.com from your browser, go to menu, preferences or browser settings and search for privacy section.
There you will find options to manage your cookies or other data stored by other visited websites, as well as how to configure your browser’s behaviour regarding cookies.